Biography

As a senior corporate communication professional, Gilbert brings over 22 years of experience in government public affairs, business to business, community relations, advertising and PR, economic development, special events marketing, television entertainment and banking. His previous roles include senior positions held at the Walt Disney Company, Dubai International Financial Centre, Starbucks and CA Technologies. With an extensive wealth of global communication practice, Gilbert has worked in many parts of the world launching global intensive communication campaigns and managing sophisticated budgets to promote companies in multiple markets and across different time zones.  

Expertise

> Strategic Planning and Positioning

> Public Relations and Affairs

> Product and Brand Strategy

> Crisis and Issue Management

> Multimedia Advertising and Placement

> Media Relations and Scheduling

> Promotions and Events Planning

> Corporate Identity and Reputation Management

> Marketing Communication Production

> Website Development and Social Media

Achievements - To Name a Few

> Transformed the Technical Support's Communication Dept. at CA from a reactive to a proactive business unit through a global communication plan and calendar of events

> Created the Corporate Communication Dept. at Disney Channel Middle East

> Developed Walt Disney's first bilingual Disney Channel website - www.disneyme.com

> Restructured the Corporate Communication Dept. at the Dubai International Financial Centre

> Developed the strategy, tactical plans and implementation and coordinated an international program of activities for the launch of DIFC to a global audience

Gilbert Halaby - Biography